Client Story: Ali Mapletoft
Creative Consultant, Author, Speaker & Founder of Creative Oxygen
A visual identity designed to evolve alongside a life of creative change-making.
“I have fewer things in my wardrobe, fewer decisions to make, and it’s completely transformed how I show up.”
The Shift
Ali has been evolving her work and creative expression throughout the many years we’ve worked together.
When we first met, she had established a successful luxury ethical fashion brand - already deeply creative, visually expressive and committed to meaningful work. As her career evolved through multiple chapters spanning art direction, mentoring, speaking, retreats, author and creative leadership, her style also needed to evolve alongside the growing depth and authority of her work.
Rather than creating a fixed identity, our work became about developing a visual language flexible enough to support each new chapter while remaining unmistakably aligned with who she is at her core.
Through colour, silhouette and creative direction, Ali developed a style that feels both expressive and streamlined - bringing greater ease, clarity and confidence into both her personal life and professional visibility.
Today, her work through Creative Oxygen continues that same core mission through a new lens: helping bring creativity, innovation and transformation into leadership, organisations and systems change.
Testimonial
Before working with Leesa, I was constantly searching externally - dyeing my hair different colours, buying endless clothes and filling my wardrobe with things that still somehow never quite worked together.
What Leesa helped me realise was that the answer wasn’t more. It was understanding how to work with what was already there - my body, my personality, my creativity and the pieces that genuinely reflected who I was.
The process gave me clarity not just around style, but around myself. Instead of constantly reinventing from scratch, I learned how to create a wardrobe and visual identity that could evolve alongside me.
Now, I own far fewer clothes, make far fewer decisions, and getting dressed feels effortless - something that matters enormously when you’re running a business, raising a family and constantly creating.
The True Style Journey completely transformed the way I see style. It brought ease, confidence and coherence into every area of my life and work. I would recommend it to anyone.
Watch her Testimonial Below
